The brief was to drive awareness and sales of the new Vauxhall Agila aimed directly at female listeners through Magic FM. Users engaged with the brand through an integrated microsite housed on the Magic website, and after answering correctly a short quiz they were entered into a prize draw to win £1,000 cash.
To create a concept that would reinforce the Estee Lauder Sensuous Gold brand and create user interaction. A Treasure Hunt concept was devised whereby users would find five easter eggs around the site that would lead them to Sensuous Gold product information, and enable them to enter into a competition to win product. A secondary element of the campaign was to push to stores through free sampling by a voucher download, the user data was captured via an MPU.
After a successful initial pitch to Lancome, an integrated microsite featuring the product range, latest looks and how to create the look promoting the product launch of Declaring Indigo inspired by Aaron De Mey. The campaign was promoted through run of site flash ad placements and a home page takeover on primped.com.au.
The brief was to create a centralised microsite for the UK, which would house all of the information and promote the game release of Midnight Club LA. The site was developed which would showcase the car assets from the game and encourage users to enter into a competition to win the Saleen S281 3 Valve. An interactive flash map allowed users to find out details of live MCLA gaming events around the country.
Interface design of the Heat Daily mobile sponsored content, which formed part of a large multi platform sponsored campaign via magazine and website based and around Heat/Diet Coke five minute fix of branded gossip, competitions and holiday ideas.