Client: Mama Group
Brand: High Voltage Festival
Objectives: To create a rock music festival website that would promote the three main music genres and other onsite attractions, while appealing to a 20 - 40 male audience.
Solution: A vintage style website centered around a four tiered stage system, each tier has it's own textured feel in order to target the specific music fan.
To create a series of concepts for a redesign of the constipation facts website to appeal to a mature female audience. The objectives were to provide informative content and position the Dulco range of products in a credible way driving sales through clear and practical navigation.
Redesign of the current London Gig Guide newsletter, which needed an injection of colour and structure definition to allow for quick readability. The cleaner layout aims to be informative therefore producing a direct response in open and click through rates.
To concept and produce a style for a quarterly A5 printed brochure promoting Primped.com.au editorial content and brand awareness, whilst integrating David Jones beauty products. The end product was a 32 page glossy Look Book which had an overarching Primped feel, but also complemented David Jones beauty products. The book was distributed within flagship David Jones department stores in Australia, for a circulation of 50,000.
